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Company Overview

The Company, incorporated since 1976 in Malaysia started as a partnership between the Hong Leong Group and various International Insurance Broking Companies. Our partnership with these international broking companies, past and present, provided the Company with the necessary specialist broking support and technical capabilities. Building on the strength and reputation developed over the years, the Company in 2002 took on the name BIB Insurance Brokers Sdn Bhd to reflect its entity as a home grown Malaysian owned corporation. BIB had a feather added to its cap when the Company was awarded the Broker of the Year in 1998. BIB Insurance Brokers is and remain the only Malaysian broker to be accredited with this award.


We develop insurance solutions to manage our clients’ risks.


  • Comprehensive Insurance Management Scheme for large & Specialised risks
  • Principal/Owner/Developer Controlled Insurance Programme for projects
  • Structure insurance programme for industrial and commercial ventures
  • Insurance compliance reporting for lenders in investment and project fundings both in Malaysia and overseas
  • Professional Negligence Insurance for stock broking, directors and officers, consulting engineers, real estate corporations and other professional bodies
  • Reinsurance consultancy to Insurers and other insurance brokers
  • Treaty and Facultative Reinsurance
  • Due Diligence exercise
  • Claims Management
  • Risks Consultancy and Management


  • Quality Service
    Our business philosophy is to help minimize risks and if the unforeseen does occur, to set in place a claims management plan to expedite payment. We aim to deliver solutions to protect our client’s business
  • People you can trust
    Our people have the technical knowledge, industry experience and global network to meet our clients’ needs.
  • Use of Information Technology
    Our Customer Servicing System and Office Automation facilities were developed to deliver operational efficiency. We make processes simple and have IT driven simulation modules for analysis and premium and risks comparison.
  • Customer Centric
    Our clients are our assets and we strive to give our clients solutions based on a genuine understanding of the commercial realities they face.

Our Specialties and Niche Products:

Trade Credit
Marine & Logistics
Employee Benefits
Captive management services
Construction and Infrastructure

Management Team

We are proud that the management team comprises very experienced and qualified personalities from essential sectors of the Insurance Industry. This team as a unified force have a common goal of expanding our leadership stature in the Insurance Broking Industry.

Mr Kong Sew Ha, CEO

  • Has served within the insurance industry for more than 4 decades since the early 70's bringing along vast experience in all levels of operations and is well verse with all classes of general insurance including specialised products and schemes.
  • Prior to joining BIB, he was a Senior Vice President attached to one of the top 3 insurers in Malaysia, responsible for Brokers and Direct business.

Mr Lee Eng Guan, COO

  • Has a total of 23 years of working experience in the banking and insurance industry.
  • His work experience is extensively in sales management which covers product development, campaign management and strategy, operation readiness and leading and driving a sales team to meet the business target and growth.

Mr Yap Kum Hoong (Ronny), Head SDU Division

  • Has more than 36 years’ experience in general insurance management and operations, underwriting, marketing and new business development, and risk and corporate advisory services in the insurance industry in Malaysia and Singapore.
  • Has extensive background and broad experiences in risk and insurance management, general insurance underwriting, claims and operations, retail broking and consultancy advisory services and placement of specialized construction/ engineering/ offshore energy risks.

The Formative Years

The company started operation in the mid 70s in treaty and facultative reinsurance broking business.
In the last part of the 80s the company embarked on an expansion business programme to offer both direct broking as well as reinsurance broking services and consultancy.
By the early 90s the company had built specialised project teams to provide a range of comprehensive services for specific sectors of the economy as well as for the fast emerging privatised sector.
Today, the company is one of the leading Insurance Brokers in servicing and consultancy for Large and Specialised Risks as well as Privatisation projects.

1976 The Company was incorporated in Malaysia. It began as a partnership between the Hong Leong Group and Frank B Hall Inc., New York.
1989 The partnership was strengthened with the inclusion of the RENONG GROUP.
1992 The Company took a new corporate image in a new tri-parte partnership when Cullis Raggett Limited, UK replaced Frank B Hall Inc., New York.
1995 Cullis Raggett Limited, UK merged with Bradstock Group Plc, UK to create a more synergistic entity. The Company's name was changed to Bradstock Malaysia. This was a deliberate move for Bradstock Malaysia to take on a more challenging role towards regional expansion in which Bradstock Group Plc, UK would provide support with specialist broking skills and technical know-how.
1996 As part of the regional expansion to Asia, a subsidiary company was incorporated in Labuan, Malaysian. The Company is, now known as BIB Asia (L) Berhad
2002 The benefits of having several strategic partnerships in the past has finally paid off. The partnership with Bradstock, Blunt and Thompson, UK was then relinquished. The Company then took the name of BIB Insurance Brokers Sdn Bhd. The Company has matured and is now a fully Malaysian owned corporation. Strategic partnerships with several multinational and specialist insurance broking companies were established so that we can tap into the relevant resources and expertise when needed.
2012 Approval granted to BIB Asia First PCC (L) Bhd as a licensed Protected Cell Captive Insurance company.

Personal Insurance