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Company Overview

The Company, incorporated since 1976 in Malaysia started as a partnership between the Hong Leong Group and various International Insurance Broking Companies. Our partnership with these international broking companies, past and present, provided the Company with the necessary specialist broking support and technical capabilities. Building on the strength and reputation developed over the years, the Company in 2002 took on the name BIB Insurance Brokers Sdn Bhd to reflect its entity as a home grown Malaysian owned corporation. BIB had a feather added to its cap when the Company was awarded the Broker of the Year in 1998. BIB Insurance Brokers is and remain the only Malaysian broker to be accredited with this award.


We develop insurance solutions to manage our clients’ risks.


  • Comprehensive Insurance Management Scheme for large & Specialised risks
  • Principal/Owner/Developer Controlled Insurance Programme for projects
  • Structure insurance programme for industrial and commercial ventures
  • Insurance compliance reporting for lenders in investment and project fundings both in Malaysia and overseas
  • Professional Negligence Insurance for stock broking, directors and officers, consulting engineers, real estate corporations and other professional bodies
  • Reinsurance consultancy to Insurers and other insurance brokers
  • Treaty and Facultative Reinsurance
  • Due Diligence exercise
  • Claims Management
  • Risks Consultancy and Management


  • Quality Service
    Our business philosophy is to help minimize risks and if the unforeseen does occur, to set in place a claims management plan to expedite payment. We aim to deliver solutions to protect our client’s business
  • People you can trust
    Our people have the technical knowledge, industry experience and global network to meet our clients’ needs.
  • Use of Information Technology
    Our Customer Servicing System and Office Automation facilities were developed to deliver operational efficiency. We make processes simple and have IT driven simulation modules for analysis and premium and risks comparison.
  • Customer Centric
    Our clients are our assets and we strive to give our clients solutions based on a genuine understanding of the commercial realities they face.

Our Specialties and Niche Products:

Trade Credit
Marine & Logistics
Employee Benefits
Captive management services
Construction and Infrastructure

Management Team

We are proud that the management team comprises very experienced and qualified personalities from essential sectors of the Insurance Industry. This team as a unified force have a common goal of expanding our leadership stature in the Insurance Broking Industry.

Mr Lai Yun Yin, CEO

  • A Finance based professional with vast working experience in Finance, Sales & Marketing, and General Management work. He has more than 28 years of background experience in the Sales & Marketing of consumables and building & construction products.
  • Prior to joining BIB, he was attached to various subsidiaries of the Hong Leong Group of companies, serving in senior positions in various Finance & Marketing portfolios. He was also responsible for the strategic direction and profitability of the Building Materials Trading & Distribution business.
  • He graduated from Tunku Abdul Rahman College and gained Associate Membership of the Chartered Institute of Management Accountants in 1988. He was elevated as a fellow member of the Institute in 2017. He is also a member of the Malaysian Institute of Accountants.

Ms Cheong Yoke Keng, Head of Finance & Compliance

  • Yoke Keng joined BIB Insurance Brokers Sdn Bhd (“BIB”) in September 2015 as Head of Finance & Compliance. She oversees the Group Finance and Compliance of BIB Group of Companies.
  • She graduated from Tunku Abdul Rahman College and obtained Association of Chartered Certified Accountants qualification in 2001. She is also a member of the Malaysian Institute of Accountants.
  • She began her career in a tax firm and later moved to an accountant role as she transitioned into Group Finance
  • Prior to BIB, she worked in various industries such as retails, hotels, leisure and tourism where she was responsible for the companies tax, treasury, funding and reporting functions

Ms. Sirona Vimalarajah, Head of Financial Lines

  • Sirona is legally qualified and has more than 20 years of experience working in the insurance industry. From the start of her broking career in 1997, she been responsible for the placement, business development and managing the claims of various corporate accounts.
  • She has placed large financial lines and casualty risks into the local and international markets both direct and reinsurance and has knowledge of captive programs as well. The companies that Sirona has worked with are Sime Darby Lockton Sdn Bhd, Aon Insurance Brokers (M) Sdn Bhd and Jardine Lloyd Thompson Sdn Bhd.
  • She has the ability to speak on different classes of insurance under financial and professional lines in respect of various insurance carrier wordings and coverage.

Ms. Ushaletchumy Sangar, Head of Employee Benefits and New Business

  • Usha has more than 30 years of vast experience in Healthcare and related industry namely insurers, third party administrator and insurance broking. She started her career in Human Resources in 1983 working for a group hospital and then followed by a German group hospital for more than 10 years. She then ventured in Marketing as Senior Manager with two leading Third Party Administrator for more than 10 years.
  • With more than 6 years experience, particularly effective HR, Healthcare and Cost containment she has acquired the knowledge and ability to provide professional advice to HR managers to package competitive benefit package with good cost containment whilst providing excellence after sales service to clients. BIB Employee Benefit portfolio have grown substantially by her team of specialists with quality client services.
  • Designed and developed customised Employee Benefits program she helped companies in choosing various forms of insurance, compliance information, analyse existing benefits and claims, advice on how to minimize total costs, advice on changes in benefit packages and assistance in resolving problems.

Ms Lim Lee Ling, Assistant GM of BIB Asia (L) Bhd

  • Lee Ling has 25 years extensive working experience. She joined BIB in 2011. Prior to BIB she was in the servicing, banking and financial services industry.
  • She is well experienced in handling regional program for multinational companies, captive structuring and reinsurance broking on a regional basis.
  • She has strong background and a wealth of experience in managing reinsurance placements, offshores insurance business and consultancy advisory services.

Technical Advisors

Our team of vastly experienced Technical Advisors offer in depth views and technical exrpertise to further enhance the magnitude and effectiveness of our services

Mr Yap Kum Hoong (Ronny)

  • Has more than 40 years’ experience in general insurance management and operations, underwriting, marketing and new business development, and risk and corporate advisory services in the insurance industry in Malaysia and Singapore.
  • Has extensive background and broad experiences in risk and insurance management, general insurance underwriting, claims and operations, retail broking and consultancy advisory services and placement of specialized construction/ engineering/ offshore energy risks.

The Formative Years

The company started operation in the mid 70s in treaty and facultative reinsurance broking business.
In the last part of the 80s the company embarked on an expansion business programme to offer both direct broking as well as reinsurance broking services and consultancy.
By the early 90s the company had built specialised project teams to provide a range of comprehensive services for specific sectors of the economy as well as for the fast emerging privatised sector.
Today, the company is one of the leading Insurance Brokers in servicing and consultancy for Large and Specialised Risks as well as Privatisation projects.

1976 The Company was incorporated in Malaysia. It began as a partnership between the Hong Leong Group and Frank B Hall Inc., New York.
1989 The partnership was strengthened with the inclusion of the RENONG GROUP.
1992 The Company took a new corporate image in a new tri-parte partnership when Cullis Raggett Limited, UK replaced Frank B Hall Inc., New York.
1995 Cullis Raggett Limited, UK merged with Bradstock Group Plc, UK to create a more synergistic entity. The Company's name was changed to Bradstock Malaysia. This was a deliberate move for Bradstock Malaysia to take on a more challenging role towards regional expansion in which Bradstock Group Plc, UK would provide support with specialist broking skills and technical know-how.
1996 As part of the regional expansion to Asia, a subsidiary company was incorporated in Labuan, Malaysian. The Company is, now known as BIB Asia (L) Berhad
2002 The benefits of having several strategic partnerships in the past has finally paid off. The partnership with Bradstock, Blunt and Thompson, UK was then relinquished. The Company then took the name of BIB Insurance Brokers Sdn Bhd. The Company has matured and is now a fully Malaysian owned corporation. Strategic partnerships with several multinational and specialist insurance broking companies were established so that we can tap into the relevant resources and expertise when needed.
2012 Approval granted to BIB Asia First PCC (L) Bhd as a licensed Protected Cell Captive Insurance company.
2020 BIB Insurance Brokers announces collaboration with Vynn Capital, to bridge the gap and introduce innovation into the insurance and financial sectors. Click HERE for the official press release.

Whistleblowing Policy

BIB Insurance Brokers Sdn Bhd and its subsidiaries (“BIB Group”) are committed to good business ethics and integrity as set out in BIB Group Code of Conduct & Ethics. All employees are encouraged to raise concerns about improper conduct at the earliest opportunity, and in an appropriate way.

Who can raise concerns?

  • Any employee of BIB Group.
  • Any (legal or natural) person providing services to, or having a business relationship with BIB Group.

    What types of concerns should you raise?
    You should raise any concerns about any improper conduct or wrongful act that is committed within BIB Group, including but not limited to:

  • Any criminal offences, including fraud, corruption, bribery and blackmail
  • Any failure to comply with legal or regulatory obligations

    Any concerns about malpractice should be raised.

    To download BIB Whistleblowing Policy and Form, please click HERE

  • Anti-Bribery and Corruption Policy

    As a leading and reputable insurance broker in Malaysia, BIB Insurance Brokers Sdn Bhd (“BIB”) is committed to apply the highest standards of compliance with laws and regulations, corporate governance, internal controls, ethical conduct, and professional integrity in its business activities. BIB’s zero tolerance approach to bribery and corruption and commitment to Malaysian Anti-Corruption Commission Act 2009 is set out in details in its Anti-Bribery and Corruption Policy. BIB is committed to comply with all laws and regulations relating to anti-bribery and anti-corruption. This policy is applicable to all officers and employees within BIB and all stakeholders including you. Every officers and employees are responsible for familiarising themselves with the Policy, requirements surrounding it and strictly adhere to it.

    To download BIB Anti-Bribery and Corruption Policy, please click HERE